The Carton Media Launch

The Carton designers Jane, Ellie & Andrea

Gorgeous Chadwick models Renae, Nicole & Paris

Super-cute cupcakes by Cupid's Delight!

Delicious Food & Drinks!

The Carton and Perth Fashion Festival hosted a VIP media launch on Tuesday 18 May at the space in Carillon City. Guests met with The Carton designers Ellie Meyer, Jane Kelsey & Andrea Wolf and got a close-up view of the designers work on the beautiful models from Chadwicks.

The event was seriously buzzing with excitement with lots of camera flashes! The guests were treated to fresh Nudie juices, mini bagels and cupcakes which featured The Carton's logo in 3D!

Festival Director Mariella Harvey Hanrahan, City of Perth Mayor and Perth Fashion Festival Ambassador Lisa Scaffidi and Minister for Planning, Culture and the Arts John Day officially declared The Carton opened!

The Launch was a complete hit so come down and check The Carton space out!

P.S A massive shout out to our Carton sponsors- Carillon City & Sunday Times and of course Perth Fashion Festival!

The Carton in The West!

Did you see The West article on The Carton yesterday (19 May)? Looking good girls!

STM visits The Carton!

Nicole Harrison, Chadwick

Photo: Theo Fakos

Ellie, Jane & Andrea
Photo:Theo Fakos

Last week the designers had a special vistor; fashion and beauty editor Claire Davies from the STM and Sunday Times! Claire met the girls and checked out the space and interviewed them for an article which appeared on page 35 in The Sunday Times (2 May, 2010). The Sunday Times also organised a hot photoshoot with Chadwick model Nicole Harrison and the designers Ellie, Andrea and Jane. Check out the article and the super-cute photo above!

All the behind the scenes shots at The Carton can be found the PerthNow website!

Settle Petal!

The GREAT fit out!

Ellie Meyer

Jane Kelsey

Ellie Meyer

Over the last 7 days Ellie, Andrea and Jane have been busy making The Carton their new design home! The super-cute signage has been installed - a big thanks to Megan Guise our AMAZING graphic designer for developing the delightful logo and to Dave Garland at Abnormal Design for producing the eye-catching signage!

The designers are adding their personal touches to the space and have dressed the mannequins in their beautiful designs and are well underway brainstorming concepts and making initial dress patterns for their debut collections. Why not pop by the space and have a looksee!?

Meet our 2010 Carton Designers!

In 2009 three super-talented designers were recognised as WA's top student designers at Student Runway. Part of their prize was a 6 month fully-equipped studio space in the heart of the CBD located in Carillon City. Over the course of the next 6 months the graduates will be designing a capsule collection to show on the runway at this years Perth Fashion Festival. The designers will have access to some of WA's most respected designers, industry professionals and business people who will act as mentors throughout year. Lets meet our 2010 designers...

Meet Ellie Meyer

Ellie Meyer is from Curtin University Technology and was recently selected as one of the 12 students across Australia to showcase her graduate collection at the L'Oreal Melbourne Fashion Festival 2010. Her work is now being exhibited as part of an in-store installation for Sportsgirl. Ellie already has an impressive list of stockists such as FORM (WA), Plantation (WA), Ford House (WA), Room 296 (VIC).

Meet Andrea Wolf

Andrea Wolf recently graduated from Polytechnic West and was the winner in the Eco Design category at Student Runway 2009. Andrea will also be showcasing a collection at StyleAID later this year as she has been selected as a finalist in the StyleAID Absolut Creative Award. Andrea takes inspiration from a range of sources including architecture, photography, traditional tailoring, music and philosophy.

Meet Jane Kelsey

Jane graduated from Central TAFE in 2009 accomplishing an Advanced Diploma in Fashion and Textile Design. In 2008 Jane enter one of her designs into the Perth Fashion Festival Student Awards and won first place in the category of Womens Ready to Wear. 2009 saw Jane enter the Student Runway 2009 but this time won the Mens Ready to Wear category. When creating her garments she likes to think of the person who will be wearing it thinks its important to consider what purposes the clothes will serve to them or how these clothes will work to complement with their character and style.